13

May 2015

DSW Kinky Boots

Designer Shoe Warehouse sponsored the Kinky Boots video, which meant sending the FWD team to Broadway in New York City, to capture some behind the scenes footage of actors talking about…shoes!

The Story

Lights, camera, action! As they say on Broadway. Our two person team journeyed to Manhattan in December 2014, along with our Red Epic camera. FWD was the Director of Photography and Director of this video. For this project, we had a low budget. Only $3,000, but we came prepared!

We set our sights high on showing the partnership between Kinky Boots and DSW. Awareness of this partnership was key and informing the viewers  about this awesome boot collection that was available at DSW and also featured in the Broadway show, was our second goal.

Our Director of Photography, Charles Burlepsch, had the chance to actually watch the show the night before we filmed so that was a huge help in knowing the plot of the performance and knowing the role the shoes played. However, during the live performances, we were not allowed to shoot. Not the best situation to be in. This was actually a really big challenge – we didn’t have the time or the privileges to shoot the live performers. Then when we did have the rights to shoot backstage, there was only so much time (and not very much at that) to film so we felt rushed to get the best footage we could get. Time was against us.

Luckily for us, Charles worked with the producers at DSW to get performance footage that we were allowed to use in making the video. Editing took about 20 hours plus about 10 hours of shooting.

This was a relatively low budget to work with, but the video we created turned out well with good online traction for Kinky Boots and DSW. We used our budget wisely and the video turned out well, capturing the heart and ‘sole’ of the partnership and collection. Challenges and all, we were happy.

The Details

30 Hours

Pre Production 4Hours
Production 4Hours
Post Production 22Hours

Production Team

  • Director
  • DP

Production Cost

 

$3,000

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